Stephen Oliver announces new Extraordinary Marketing site for martial arts teachers and martial arts school operators.
by Anonymous
July 16, 2004 -- Stephen Oliver teaches martial arts school owners how to improve their income and to operate their martial arts schools in a professional manner.
Extraordinary Marketing tools to grow the enrollment of any school.
Understanding the Internet - and, Making it Work for YOU!
Extraordinary Marketing Includes:
Why most martial arts school web sites have been a huge disappointment. What they don't know and why most efforts have been completely wasted.
History and background of the internet - and how that applies to your school and the success of your business.
Internet basics. How to get a web site up and running, a good name, what's a URL and how to choose a great one for your school.
Email - The killer application for your martial arts school - how and why.
Very Important Considerations Before putting up a Web Site - or, Things that no one thinks about - and, should!
"Direct Marketing for Your Martial Arts School"
Over the last 30 years the martial arts industry has gone through some incredible changes. Beginning with the Bruce Lee and Kung Fu Series martial arts boom of the 70's through the "Karate Kid" era which radically changed our industries' paradigm - to the more recent "Tae Bo" craze.
In "Direct Marketing for your Martial Arts School"
I'll explain why effective marketing for your school depends upon mastering many time tested direct marketing concepts - rapidly ignored during artificial boom times.
You really don't want your income and livelihood to be dependent upon factors that you have no control over and no ability to predict.
I will discuss many keys to an effective strategy for your school including:
Why most newspaper ads for martial arts schools are a complete waste of money.
Have you stopped advertising because you think your money is being wasted? Why you must have a marketing budget - and, to make sure your efforts are cost effective.
How much should you spend to acquire a new student? The answer is going to surprise you - really surprise you.
Why the number one factor you must focus on to improve your revenue - is mostly overlooked and rarely measured effectively by martial arts schools.
The two key factors in any advertisement that can increase your response by 1500% or more - and, why they are overlooked my most school owners.
The 5 step process for writing an effective ad for your school.
Key concepts that I learned all about in 1982 and then forgot about.
Why there's nothing new in marketing - except
martial artists have not applied the secrets of the direct marketers. Those who do see their results double, triple, or quadruple!
Why tracking your ads is important. And, the impossibility of really testing your ads.
http://www.ExtraordinaryMarketing.com
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